This is suggestion for the Myntra app; Myntra has gone all-app from 15 May. Here is a quick outline of a possible TVC or a print ad. I am imagining you have a good imagination. There are no images here but try to see what I see; close eyes occasionally if needed. This is a rough outline; I am willing to detail it or brain storm it to perfect if Myntra team likes it. I think this could be a good educational ad too that will be very much talked about if executed well. And there could be a longer 20-30 second version of ad and a truncated 10-seconds version of ad.
- Key idea is to show it as change and evolution. Smartphones and apps are the current stage in human technological evolution and we must adapt to them.
- Ad (in animation, if needed) starts to give a quick glimpse of history of human evolution and images, videos more constantly to show how society has been changing and how people have been changing with it. So a rough evolution timeline would show: HUMANS AS APE>>FIRE >>WHEEL>> CLOTHMILL>> PRINTING>>RENAISSANCE, CULTURAL REVOLUTION INDUSTRIAL REVOLUTION >> MUGHAL PERIOD AND OPULENCE (focus on clothes, sartorial too), BRITISH COME >> TV, RADIO, SHOW VIKRAM BETAAL MAHABHARAT SERIES GLIMPSE >> SHOW OLD NOKIA PHONE >> IN COMES DESKTOP, LAPTOP >>SHOW CHANGES IN LIFE HERE >> SHOW MARRIAGE SHOPPING AS PHYSICAL THINGS MOVING TO ONLINE, DATING, MATRIMONIAL >> SHOW FLIPKART, MYNTRA SITES (USE OLD FLIPKART ADS) CINEMA TICKET QUEUES vs Online tickets, show the ease >> Show myntra desktop version and guys checking it out like it is a mirror >>COMES SMARTPHONE >> SHOW APPS USE ALL OVER >>SHOW DESKTOPS BEING PACKED AND SMARTPHONES EVERYWHERE (or some other prompt to symbolically demonstrate the transition) >> MYNTRA GOES ALL APP.
- okay, this was very rough but hope you get the drift. I imagine it as a roll of events without human talk with relevant music. But there can be dialogues too. #ItsPersonal